Monthly viewpoint

Same focus, refreshed identity


Simon Lints

Simon Lints

Chief Executive Officer - Singapore

As a business that’s been innovating for more than two centuries we are no strangers to change. We’ve always been quick to adapt to suit the world we find ourselves in - that’s why we hope it comes as no surprise to see our newly refreshed brand identity.                

Much has happened since we last updated our brand – economies, societies and governments have all seen great change. Businesses have become increasingly complex and altered many of the ways in which they work. As individuals we’ve all grown used to new ways of communicating with each other and keeping in touch with world events. Inevitably, the way we work has developed too – though the fundamental way that we see the world – our lens – has remained unchanged. 

Our evolved brand identity is a symbol of this continuity - an opportunity for us to remind the world about our sole focus on our clients, about the continued innovation and invention of our specialist teams, and about our powerful investment tools and strategies.                     

Our logo and the design, imagery and words we use to communicate have all been recast. Sharper, quicker, clearer – they have evolved to better suit the world we do business in. But our story remains unchanged, and our focus endures. We have changed to ensure we remain who we always have been - a business completely committed to preserving and growing our clients’ wealth. Strong in our values and proud of our heritage - trusted for generations and always in touch with what matters most to our clients. 

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